红色视觉|世界视觉艺术盛宴|redvi.com

这则公益广告很有意思，从T型台模特走秀中模特出乎人意料的举动来说明过量饮酒的坏处。模特就地小便、呕吐、摔倒、殴打他人的行为无一不是没有礼貌，甚至过激行为，，，这些行为都是过量饮酒造成的

The new campaign highlights the consequences of excessive drinking. It’s not telling everyone to be tee-total, but it is trying to cut back extreme behaviour. The Government’s message is that by drinking safely and sensibly people can still have a good time without putting themselves, and others, at risk.

This campaign comes after the UK topped a poll by the European Union as Europe’s heaviest alcohol consumers.

The creative for the viral film, developed by VCCP digital and shot by Independent’s director Mathew Jerrett, forms part of a wider ad campaign, including TV, radio, press and online display ads.